I confess to trolling Craigslist personals lately. It amazes me what you'll find on a given night. Posts range from upfront and honest to detailed and amusing to gimmicky but cute. I will spare you the ones that we can only hope is some sort of social experiment. (Note to the boys out there: the word "obedient" and pictures of penises generally do not encourage response.)
Writing a personals ad is an art in itself, especially on Craigslist. Just writing the subject line is enough to make one break out in a sweat. Each page consists of a hundred posts, and if you post on "men seeking women," you get maybe an hour on the first page. In one line, you have to write something that will distinguish you.
So what makes you click? According to Levitt and Dubner's Freakonomics, women are looking for men who want long-term relationship, have high incomes, and are military men, lawyers or financial executives. They do not want men who are short, have red or curly hair, are balding (shaved is okay), who are laborers or work in the food service industry. Men want women who are blond, are looking for occasional lovers, are good looking, have middle of the road incomes (not too low, but not too high), and who are students, artists or veterinarians. The do not want women who are in the military, are overweight, or have salt and pepper hair. Apparently not posting a photo is death to both men and women.
And while these things are interesting (you will notice how closely they follow the stereotype), they are not really helpful for those of us seeking response. Of course you can leave out what you feel is unappealing, but the facts remain. If you are a laborer, you are a laborer. If you are overweight, you are overweight. I wonder how much these things matter in real life.If a woman meets a man and finds him charming, does she really care that he has red hair? If a man turns his head to take a second look at a woman and finds out later she's army, does that kill the deal? There are so many factors, and they are all subconsciously balanced and weighed. Is what makes us click what we really want?
And if you were to write an ad for yourself...what would it say? How do you distill yourself into a single post? Female, 32, seeks male, 29-42. Must enjoy food. Boys who read, always a plus. I am not outdoorsy so you better not want me to come camping with you...